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MBA - Publication Details


S.No. Faculty Name Topic Publilcation Details Published Year
1Prabha N Equitable Standard Education-Opinion And Benefits To Parents, Teaching Community And Students Towards Tamilnadu- An Empirical Study International Journals, Research Journal of Social Science and Management Sep-2011
2Ms. A.Padmapriya Services marketing-The Vital Role of information Technology KSR College of Engineering, Tiruchengode Sep 2014
3Prabha N A Study On Dealer’s Satisfaction In Lion Dates Impex (P) Ltd, Trichy International Journal of Innovative Research in Management Studies October 20
4Dr. S.Dharmalingam Strategies for service characteristics of Star Hotel International Journal of Commerce ISSN No:2220-6043 Oct 2011
5Prabha N A case study of leading Business Women in India – Their challenges International Journals, Research Journal of Social Science and Management May-2013
6Dr. K.Senthil Alligning Service Characteristcis:A Review on Smilarities of Goods and Service Indian Journal of Commerce and Management Studies March 2011
7Ms. A.Padmapriya Attitude towards police service: A study on the perceptions of public in Karur district International journal of functional management Mar 2015
8Ms. A.Padmapriya Small Scale Industries : Problems and Prospects International Journal of Functional Management IJFM ISSN 2319 - 1406 Mar 2013
9Ms. A.Padmapriya Competency Building strategies in Business & Technology with reference to Advertising Journal of Management and Science (ISSN: 2249-1260) Mar 2012
10Dr. S.Dharmalingam Investigating the service Quality Dimensions to Customer satisfaction and loyalty of New private sector Banks in Tamil Nadu. The International Journals Research journal of social science & management ISSN No :2010457 June 2011
11Prabha N A Study On Stock Performance Analysis With Special Reference to BHEL International Journal of Innovative Research in Management Studies July 2016
12Dr. K.Senthil Dynamics of Industrial Buyer Behavior of Loader Backhoe Management Studies and Economic Systems July 2014
13Dr. S.Dharmalingam Customer perception on service quality of New private sector Banks in Tamilnadu Journal on Banking Financial services and Insurance Research ISSN No: 2231-4288 July 2011
14Prabha N A Study On Leadership Style And Their Impact In Public Sector – Tamil Nadu International Journal Of Research In Commerce, It & Management July 2011
15Dr. K.Senthil Strategeis Journal of Commerce, Pakistan Jan 2011
16Prabha N A Study On Stress Towards Women Employees In Textile Industry, Karur International Journal of Innovative Research in Management Studies February 2
17Ms. A.Padmapriya The Role of education in Empowerment of Women Pavai Arts And Science C ollege For Women, Namakkal Feb 2015
18Ms. A.Padmapriya Viral marketing : A Powerful Marketing Tool International Journal of Research Explorer Feb 2014
19Ms. A.Padmapriya Challenges and Issues in Services Marketing Sri Ganesh School of Business Management, Salem Feb 2014
20Prabha N An empirical study on Retail branding and brand extension strategies in the Chennai Silks, Tamil Nadu International Journal of Exclusive Management Research December 2
21Dr. K.Senthil Service Characterstics and its implication on service providings Institute of Technology & Management Dec2011
22Dr. S.Dharmalingam "ITM Journal "Assessing Service Quality Dimensions of new private banks in tamilnadu an emprical study" ITM Journal of Management, Chennai- Aug-12
23Dr. K.Senthil Assessing service quality dimesnsion of nev private banks in tamil nadu an emprical study Institute of technology and Management Aug 2012
24Ms. A.Padmapriya Problems and Prospects of Small Scale Stainless Steel Manufacturers in Tamilnadu International Journal of Research in Management and Technology (ISSN 2320-0073) April 2013
25Ms. B.Preethi Emotional Intelligence and Organisational Commitment among the college staff using Genos Model of Emotional Intelligence INTERNATIONAL JOURNAL OF MANAGEMENT 2016
26Ms. B.Preethi Organisational Commitment and its Impact on Employee Behaviour International Conference on Advanced Management Challenges in knowledge Era at Jamal Institute of Management, Jamal Mohamed Colege, Tiruchirappalli 2015
27Ms. B.Preethi Conceptualising perceived Organisational Support to promote Organisational Commitment 5th international seminar on health economics & management at Rajah Serfoji government college -Thanjavur 2015
28Dr. S.Dharmalingam "An Emprical study on Service Quality Gap analysis in New Private Sector Banks of Tamilnadu" International Journal of Applied Engineering Research 2015
29Dr. S.Dharmalingam "An Emprical study on Service Quality Gap analysis in New Private Sector Banks of Tamilnadu" International Journal of Applied Engineering Research- 2015
30Dr. S.Dharmalingam "An Emprical study on Service Quality Gap analysis in New Private Sector Banks of Tamilnadu" International Journal of Applied Engineering Research, Vol. No:10, P.No: 22817- 22823 2015
31Dr. S.Dharmalingam "An Emprical study on Service Quality Gap analysis in New Private Sector Banks of Tamilnadu" International Journal of Applied Engineering Research, Vol. No:10, P.No: 22817 - 22823 2015
32Ms. B.Preethi Issues Faced by Women Entrepreneur State level conference on Women Empowerment through Entrepreneurship Development at Pavai Arts And Science C ollege For Women, Namakkal 2014
33Dr. S.Dharmalingam "A Study on effectiveness of HRD pratices in cement industry with reference to Tamailnadu" International Journal of Management Review- 2014
34Ms. A.Padmapriya Empirical study: police service quality in Karur district PSNA journal of business and system 2014
35Ms. A.Padmapriya Employee Engagement: A driver to Improve Performance Asian Journal of Research in Social sciences & Humanities (AJRSH) 2013
36Dr. S.Dharmalingam Assessing Service Quality Dimensions ITM Journal of Management, Chennai. 2013
37Ms. A.Padmapriya E-Development K.S.R college of Engineering,Tiruchengode 2012
38Ms. B.Preethi Role of Green Marketing for Sustainable Development- A Technology for Innovation International Conference on Competency Building strategies in Business & Technology for sustainable development at Sri Ganesh School of Business Management, Salem 2012
39Ms. B.Preethi Rural Retail Marketing Innovation and Creativity National Level Conference on Innovative Management Practices in Modern Business Era at Nandha College of Technology, Erode 2012
40Ms. B.Preethi Creating Customer Life Time Value through Effective CRM in Financial Services Industry National Seminar on Economic Impact of post Thane Cyclone in Bay of Bengal at Rajah-Serfoji Government College,Thanjavur 2012
41Ms. B.Preethi Rural Marketing Techniques in FMCG Industries National Level Conference on Innovative Management Practices in Modern Business Era at Nandha College of Technology, Erode 2012
42Dr. K.Senthil Strategies for Service Characteristics International Journal of Management 2011
43Dr. K.Senthil Service Characteristics & its implications International Journal of Retailing & Marketing 2011
44Ms. B.Preethi Women Entrepreneurs and Marketing Practices HRD Times 2010
45Ms. B.Preethi Managing Knowledge people through E-HRM International level seminar conducted by Paavai Engineering College,Namakkal 2010
46Ms. B.Preethi EDUCATION INNOVATION IN GLOBAL PERSPECTIVE National Level Seminar conducted by Paavai College of Engineering, Namakkal 2010



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