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MBA - Publication Details


S.No. Faculty Name Topic Publilcation Details Published Year
1Ms. A.Padmapriya Services marketing-The Vital Role of information Technology KSR College of Engineering, Tiruchengode Sep 2014
2Dr. S.Dharmalingam Strategies for service characteristics of Star Hotel International Journal of Commerce ISSN No:2220-6043 Oct 2011
3Dr. K.Senthil Alligning Service Characteristcis:A Review on Smilarities of Goods and Service Indian Journal of Commerce and Management Studies March 2011
4Ms. A.Padmapriya Attitude towards police service: A study on the perceptions of public in Karur district International journal of functional management Mar 2015
5Ms. A.Padmapriya Small Scale Industries : Problems and Prospects International Journal of Functional Management IJFM ISSN 2319 - 1406 Mar 2013
6Ms. A.Padmapriya Competency Building strategies in Business & Technology with reference to Advertising Journal of Management and Science (ISSN: 2249-1260) Mar 2012
7Dr. S.Dharmalingam Investigating the service Quality Dimensions to Customer satisfaction and loyalty of New private sector Banks in Tamil Nadu. The International Journals Research journal of social science & management ISSN No :2010457 June 2011
8Dr. K.Senthil Dynamics of Industrial Buyer Behavior of Loader Backhoe Management Studies and Economic Systems July 2014
9Dr. S.Dharmalingam Customer perception on service quality of New private sector Banks in Tamilnadu Journal on Banking Financial services and Insurance Research ISSN No: 2231-4288 July 2011
10Dr. K.Senthil Strategeis Journal of Commerce, Pakistan Jan 2011
11Ms. A.Padmapriya The Role of education in Empowerment of Women Pavai Arts And Science C ollege For Women, Namakkal Feb 2015
12Ms. A.Padmapriya Viral marketing : A Powerful Marketing Tool International Journal of Research Explorer Feb 2014
13Ms. A.Padmapriya Challenges and Issues in Services Marketing Sri Ganesh School of Business Management, Salem Feb 2014
14Dr. K.Senthil Service Characterstics and its implication on service providings Institute of Technology & Management Dec2011
15Dr. S.Dharmalingam "ITM Journal "Assessing Service Quality Dimensions of new private banks in tamilnadu an emprical study" ITM Journal of Management, Chennai- Aug-12
16Dr. K.Senthil Assessing service quality dimesnsion of nev private banks in tamil nadu an emprical study Institute of technology and Management Aug 2012
17Ms. A.Padmapriya Problems and Prospects of Small Scale Stainless Steel Manufacturers in Tamilnadu International Journal of Research in Management and Technology (ISSN 2320-0073) April 2013
18Ms. B.Preethi Emotional Intelligence and Organisational Commitment among the college staff using Genos Model of Emotional Intelligence INTERNATIONAL JOURNAL OF MANAGEMENT 2016
19Ms. B.Preethi Organisational Commitment and its Impact on Employee Behaviour International Conference on Advanced Management Challenges in knowledge Era at Jamal Institute of Management, Jamal Mohamed Colege, Tiruchirappalli 2015
20Ms. B.Preethi Conceptualising perceived Organisational Support to promote Organisational Commitment 5th international seminar on health economics & management at Rajah Serfoji government college -Thanjavur 2015
21Dr. S.Dharmalingam "An Emprical study on Service Quality Gap analysis in New Private Sector Banks of Tamilnadu" International Journal of Applied Engineering Research 2015
22Dr. S.Dharmalingam "An Emprical study on Service Quality Gap analysis in New Private Sector Banks of Tamilnadu" International Journal of Applied Engineering Research- 2015
23Dr. S.Dharmalingam "An Emprical study on Service Quality Gap analysis in New Private Sector Banks of Tamilnadu" International Journal of Applied Engineering Research, Vol. No:10, P.No: 22817- 22823 2015
24Dr. S.Dharmalingam "An Emprical study on Service Quality Gap analysis in New Private Sector Banks of Tamilnadu" International Journal of Applied Engineering Research, Vol. No:10, P.No: 22817 - 22823 2015
25Ms. B.Preethi Issues Faced by Women Entrepreneur State level conference on Women Empowerment through Entrepreneurship Development at Pavai Arts And Science C ollege For Women, Namakkal 2014
26Dr. S.Dharmalingam "A Study on effectiveness of HRD pratices in cement industry with reference to Tamailnadu" International Journal of Management Review- 2014
27Ms. A.Padmapriya Empirical study: police service quality in Karur district PSNA journal of business and system 2014
28Ms. A.Padmapriya Employee Engagement: A driver to Improve Performance Asian Journal of Research in Social sciences & Humanities (AJRSH) 2013
29Dr. S.Dharmalingam Assessing Service Quality Dimensions ITM Journal of Management, Chennai. 2013
30Ms. A.Padmapriya E-Development K.S.R college of Engineering,Tiruchengode 2012
31Ms. B.Preethi Role of Green Marketing for Sustainable Development- A Technology for Innovation International Conference on Competency Building strategies in Business & Technology for sustainable development at Sri Ganesh School of Business Management, Salem 2012
32Ms. B.Preethi Rural Retail Marketing Innovation and Creativity National Level Conference on Innovative Management Practices in Modern Business Era at Nandha College of Technology, Erode 2012
33Ms. B.Preethi Creating Customer Life Time Value through Effective CRM in Financial Services Industry National Seminar on Economic Impact of post Thane Cyclone in Bay of Bengal at Rajah-Serfoji Government College,Thanjavur 2012
34Ms. B.Preethi Rural Marketing Techniques in FMCG Industries National Level Conference on Innovative Management Practices in Modern Business Era at Nandha College of Technology, Erode 2012
35Dr. K.Senthil Strategies for Service Characteristics International Journal of Management 2011
36Dr. K.Senthil Service Characteristics & its implications International Journal of Retailing & Marketing 2011
37Ms. B.Preethi Women Entrepreneurs and Marketing Practices HRD Times 2010
38Ms. B.Preethi Managing Knowledge people through E-HRM International level seminar conducted by Paavai Engineering College,Namakkal 2010
39Ms. B.Preethi EDUCATION INNOVATION IN GLOBAL PERSPECTIVE National Level Seminar conducted by Paavai College of Engineering, Namakkal 2010



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